the group takes the initiative and plays an active part in social responsibility, devotes itself to various public welfare charity activities with full enthusiasm, and extensively participates in various social public welfare undertakings such as poverty alleviation and education, charitable donation, environmental protection, and the establishment of public welfare funds, in order to build a harmonious society with warmth, love and responsibility, and realize the mission of “building a better life with heart” with good deeds. as of 2019, the group has contributed donations amounting to approximately rmb300 million to public welfare funds.
1. giving back to hometown
the founders of cifi, the lin brothers, graduated from no. 1 middle school of jian’ou, fujian province. this is also the starting point of cifi public welfare. in the words of mr. lin zhong, our president, education is the root of our society that changes fate. donations was still frequently made to their hometown for constructing primary and secondary schools and supporting students, while focusing on our development in xiamen, our principle place of business. the group successively established the “teaching award fund” and “scholarship fund” in no.1 middle school of jian’ou, and helped the school in training teachers, encouraging teachers and students to be strive to excel, among which, the donations to no.1 middle school of jian’ou for teacher training is expected to exceed rmb2 million.
2. the benevolence to the underprivileged
in all the aspect, education is the key area of cifi’s charitable undertaking. the group knows that devoting itself to education is the extension and inheritance of the group’s fulfillment of corporate social responsibilities. therefore, it continues to pay attention to and promote the growth and development of young people’s education, is committed to educational charity, and cultivates national talents.
3. disaster relief
over the years, cifi has always been customer-centric, staff-based, and society as its own responsibility. drinking water to think about the source, when the country needs, the enterprise is duty-bound.